Collaborative Care Coalition is the Rebranding of VetSOAP to Better Reflect Their Mission and Vision

What we’ve learned is that it’s not about specialists. It’s not about primary care veterinarians. It IS about ALL of us. And that’s collaboration.

VetSOAP was the Veterinary Specialists Outreach and Awareness Project but because of those learnings, we have added more primary care veterinarians to our Board of Directors and we have rebranded our organization to better reflect our mission to achieve optimal health care for animals, advance the veterinary profession, and evolve the relationship between primary care veterinarians and specialists.